GUIDES
Practical guides for agency teams
Clear, practical advice on the everyday work of moving a brief to sign-off, written from years inside agencies.
How to write a creative brief your team can act on
A practical guide to writing a creative brief: what to include, a simple structure, common gaps and how to turn client emails into a brief the client signs off.
How to run client feedback and approval rounds
How agencies run client feedback and approval rounds: consolidating comments, simple version control, limiting rounds, clear approval and recording decisions.
Agency resource planning: how to plan your team’s capacity
A practical guide to agency resource planning: real capacity, projects vs retainers, utilisation in plain terms, booking people and spotting overload early.