Digital agency project management for always-on work

Why digital agency project management is different

A digital or social agency rarely has one big deadline. It has many small ones: a month of posts for one client, banner sets in several sizes for another, a landing page update and a round of story assets due by Friday. Each item has its own format, its own version and its own approval, and most of it sits inside a retainer that never really ends.

A task list can tell you something is due. It struggles to tell you which version of which asset the client approved, whether the sizes match the brief, or whether a new request is part of the retainer at all. That’s the gap Simplr is designed to close.

Briefs that spell out every deliverable

Simplr briefs list each deliverable with its quantity, channels, allowed file types, dimensions, required copy and filename rules, along with revision expectations, owners, dependencies and the inputs you need from the client. Anything missing or conflicting is flagged before the brief is shared.

Because the brief is structured, Simplr can check an uploaded file against requirements such as file type, dimensions and filename. A reviewer resolves or dismisses anything that needs attention, so checks support people’s judgement rather than replacing it.

Keep review moving when the volume is high

Each item in a deliverable is reviewed on its own, moving through creative director review, account lead review, client review and an explicit delivery. Comments stay with the version they were made on, numbered pins point to the exact spot on an image, and the next upload after a change request starts a new round.

Clients review and approve through a branded portal with the permissions you choose for each contact, so feedback arrives beside the work instead of scattered across email threads and chat messages.

Always-on retainers without the guesswork

Record each retainer as a fixed-fee agreement, with no hour cap or hourly overages, and manage the ongoing requests and delivery around it. Clients can submit new requests with a requested deadline through the portal, and your team reviews each one before it becomes work.

When a request looks bigger than usual, assess it against the accepted scope and the recorded retainer agreement, with its effect on deliverables, timing and workload. Scope changes on a retainer never add automatic charges, so the conversation with the client stays yours to have.

• Client requests reviewed before they’re linked to a job
• Change decisions recorded with a clear explanation
• Optional time tracking for retainer clients
• Scheduled retainer invoices on Plus, monthly, quarterly or yearly

See capacity before you say yes

Fast content cycles depend on knowing who has room this week. On Plus, book time by person and day, compare allocations with weekly availability and see the hours allocated to each client. Time can be tracked with timers or manual entries, then submitted and approved.

Fewer updates lost in inboxes

On Plus, connect Gmail or Outlook and Microsoft 365, and sync meetings and your calendar, so client emails and meeting notes are linked to the right work. Simplr suggests updates and reply drafts for your team to review. Nothing changes until someone approves it.